The global photo printing and merchandise market revenue is projected to reach close to USD 33,042.79 Million by 2028. Customers have access to numerous photo editing social media sites for enabling easy editing and customizations. Growing demand for 3D images are influencing vendors for installing latest technologies and innovative products by delivering customers with gifting products. Emergence of these products is propelling growth of the global photo printing and merchandise market. However, negative effects of digitalization, issues related to photo prints and merchandise, and strict regulations may hamper the growth of the photo printing and merchandise industry over the forecast period. Furthermore, global photo printing and merchandise market report looks at factors such as rise in gifting culture, growth of digital photography, and rising popularity of lenticular-printed merchandise.
Photo printing and merchandise are described as the customized gifting and decoration of the different items on which photographs are printed. The use of paper, cards, cardboard, and articles in picture printing. The use of smartphones, tablets, and digital cameras contributes to high-quality photo-capture capabilities, which causes the photo-printing market to expand. Growing demand for photographic printing for decorative purposes is also affecting the market growth. Factors including the increasing adoption of services and products for photo printing and growing inclination towards variable data printing and customization are driving the growth of the photo printing industry. The advancement of advanced photo printing technology and the availability of instant printing technologies are also driving growth in the demand for photo printing. Desktops are being replaced by smartphones and tablets for their versatility and portability. These devices are fitted with high-resolution cameras and various user apps to enhance image quality. The growing use of mobile devices, leading to a large increase in the number of photographs taken, is boosting the popularity of photo printing devices and merchandise.
This industry predicts a major shift based on the increased acceptance of creative products that will help people stand out in a competitive environment. Multiple factors drive consumer growth such as increased disposable income among individuals and technological innovation. Changing economic conditions around different nations, people across the globe have increased purchasing potential by embracing innovative products to give them away to boost their standard of living. Besides, the growing number of internet options due to digitization, growing e-commerce adoptions, developing 3D printed products, and increasing emphasis on making customized gifts are some of the factors that drive market development.
The major players of the global photo printing and merchandise market are Shutterfly, Inc., Cimpress, CEWE Stiftung & Co. KGaA, Walmart, Zazzle Inc., Snapfish LLC, Photobox Ltd., Target Brands, Inc., Rakuten Shashinkan, Inc., Walgreen Co., Minted LLC, Tesco Plc, Blurb, and Amazon Prints (Amazon. Inc.). The photo printing and merchandise market comprises well established local as well as global players.
Photo Printing and Merchandise Market Scope
| Metrics | Details |
| Base Year | 2020 |
| Historic Data | 2018-2019 |
| Forecast Period | 2021-2028 |
| Study Period | 2018-2028 |
| Forecast Unit | Value (USD) |
| Revenue forecast in 2028 | USD 33,042.79 million |
| Growth Rate | CAGR of 8.22% during 2021-2028 |
| Segment Covered | Type,Sales, Regions |
| Regions Covered | North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
| Key Players Profiled | Shutterfly, Inc., Cimpress, CEWE Stiftung & Co. KGaA, Walmart, Zazzle Inc., Snapfish LLC, Photobox Ltd., Target Brands, Inc., Rakuten Shashinkan, Inc., Walgreen Co., Minted LLC, Tesco Plc, Blurb, and Amazon Prints (Amazon. Inc.). |
Key Segments of the Global Photo Printing and Merchandise Market
Type Overview, 2018-2028 (USD Million)
- Photo Prints
- Photo Wall Décor
- Photo Mugs
- Photo Cards
- Photo Calendar
- Photo Clock
- Others
Sales Channel Overview, 2018-2028 (USD Million)
- Online
- Offline
Regional Overview, 2018-2028 (USD Million)
North America
- U.S.
- Canada
Europe
- Germany
- UK
- France
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- Rest of Asia-Pacific
Latin America
- Brazil
- Mexico
- Rest of Latin America
Middle East and Africa
Reasons for the study
- The purpose of the study is to give an exhaustive outlook of the global photo printing and merchandise market. Benchmark yourself against the rest of the market.
- Ensure you remain competitive as innovations by existing key players to boost the market.
What does the report include?
- The study on the global photo printing and merchandise market includes qualitative factors such as drivers, restraints, and opportunities
- The study covers the competitive landscape of existing/prospective players in the photo printing and merchandise industry and their strategic initiatives for the product development
- The study covers a qualitative and quantitative analysis of the market segmented based on solution, service, and industry vertical. Moreover, the study provides similar information for the key geographies.
- Actual market sizes and forecasts have been provided for all the above-mentioned segments.
Who should buy this report?
- The report on the global photo printing and merchandise market is suitable for all the players across the value chain including component and raw material providers, manufacturers, distributors, and other intermediaries across the value chain
- Venture capitalists and investors looking for more information on the future outlook of the global photo printing and merchandise market
- Consultants, analysts, researchers, and academicians looking for insights shaping the global photo printing and merchandise market.
Several large businesses are using desktops as printing services for fulfilling demand for large commercial photo printing requirements. Businesses are incompetent for affording the expensive mobile interface and innovative photo printing techniques are propelling growth of the global photo printing and merchandise market. Moreover, in recent years the photo printing industry has been experiencing enormous growth as e-commerce and transportation industries are gaining more traction. However, these industries cannot afford under-skilled technicians, disorganized communications, and over-scheduled resources. Hence, industries are deploying photo printing and merchandise solutions to deal with such issues. For example, transportation and e-commerce industries are deploying photo printing and merchandise software solutions to track their packages, increase drivers’ productivity, and reduce costs spent on fuel. In addition, the manufacturing and construction industry is deploying these solutions to monitor and track their machinery maintenance needs.
Type Segment
In terms of type, the market is bifurcated into photo prints, photo wall décor, photo mugs, photo cards, photo calendar, photo clock, and others. The photo wall décor segment is estimated to accrue significant market growth over the forecast period. However, in the year 2020, the photo prints segment gathered the major share and it is likely to keep its position throughout the forecast years. The market growth of this segment is primarily ascribed to the growing adoption of services and products for photo printing and the move for variable data printing and customization is driving the adoption of photo printing and merchandise.
Sales Channel Segment
Based on the sales channel, the market is segmented into Online and Offline. The large enterprise segment leads the market share in 2020 and it is anticipated to hold its position during the forecast years. The market growth of this segment is mainly attributed to the growing adoption of online solutions in the ecommerce industry.
The North American region dominated the overall market in 2020 and it is projected to keep its position during the forecast years 2021-2028. However, the Asia-Pacific region is anticipated to gather the highest growth over the forecast years. The market growth in this region is mostly ascribed to the growing need for improved productivity and increased demand in this region. Besides, increasing consumer demand for visual communication coupled with rising smartphone and internet penetration in the U.S. and Canada is expected to increase market concentration for photo printing and merchandise industry over the coming years.
