Online food delivery is expected to witness a surge in demand over the coming years with increasing disposable income, hectic lifestyle, changes in consumer consumption patterns, and increasing working population. Longer waiting times and growing overcrowding levels at many restaurants has influenced a section of consumers to go for the convenience of online delivery and the trend is expected to continue over the coming years.

In addition, the emergence of mobile communication and increasing penetration of the internet in developing countries is expected to raise demand for ordering from home. In order to grab this opportunity, many online food delivery service providers are enhancing their online services with the help of technology. For instance, Domino’s launched online food delivery via a mobile application, so that consumers can order food anytime, anywhere with their mobile phones.

Globally, hectic and muddled consumer lifestyle, a common scenario in every country, have boosted the demand for home delivery services, particularly in foremost cities where heavy traffic jams are a part of everyday life. Throughout sporting events such as the European Cup and Olympics, Home delivery services see substantial growth in demand. Even in Thailand, McDonald’s serves 24 hours a day during the peak seasons.

Delivery services are also noticeable in nations such as Indonesia, where the foremost quick service restaurant chain are trying to build their own unique selling point. For Instance, A&W Restaurants launched a home delivery call center to facilitate customers in better ways. Also, another local chain named Bakmi GM waived the takeaway minimum order limit on its food home delivery services to attract more customers. Similarly, in China, significant QSR chains like Pizza Hut, East Dawning, KFC, and McDonald’s hostilely encourage the delivery services through special promotions, advertisements, and also empower online order placement to speed up ordering.

Type Segment

Originally, the notion of “On the Go” food evolved from quick service restaurants, which provided busy customers with time-efficient eat out options such as online food delivery. To avoid long-standing queue the kiosk format has evolved. This notion is typically present in airports, railway stations, shopping malls, and office complexes, i.e. locations where customer prefer not to dedicate much time to eating and standing in a queue. The influence of western modes of life has also helped build the acceptance of the concept among Indian consumers. For instance, a coffee chain named, Coffee day Xpress is a distinct division, which is devoted largely to serving people on the move. Also, quick service restaurant brands, Such as McDonald's not only had discrete takeaway counters but also drive-through windows in certain outlets. Other brands such as Fast Trax, Nirula’s, Kaati Zone and BizzyB have accepted the takeaway format together with dine-in.

One of the successful examples of takeaway business model is Just Eat. It is into online food order and delivery services and one of the biggest aggregator platforms for restaurants worldwide. It acts as an intermediator between customers and take-out food outlets. It allows the customers to search for local restaurants to place an order online and choose from pick up or delivery options.

Application Segment

Non-family online food delivery industry is growing by virtue of increasing single household population in the Americas and Europe. In 2017, the U.S. census reported more than 100 million unmarried people over the age of 18, that’s more than 40% of the American adult population. In addition, more than 45% of the single population was women. Increasing working women population is expected to flourish online food delivery industry by virtue of hectic lifestyle.

APAC is the most populous region across the globe. Presence of key economies such as China, India, Japan, and South Korea is projected to drive the online food delivery services in this region at a CAGR of 17.3 % over the forecast period. APAC online food delivery market stood at USD 34.31 billion in 2017 and is projected to reach USD 90.95 billion by 2028

China is the most populated country across the world with 1.38 billion residents. No wonder online food delivery services are one of the fastest and most frequently used services in China, especially in tier 1 and 2 cities. China has a huge scope for the development of food delivery service providers financed by the growth of emerging infrastructure, hospitality industry, quicker expansion and development of the cities. America’s online food delivery market accounted for a market revenue of USD 22.74 billion in the year 2019. Americas is the second most favorable market for online food delivery services and is expected to grow at a CAGR of 11.7 % over the forecast period. Presence of key economies such as the U.S., Canada, and Mexico is the key driver for the development of this region.

The U.S. is one of the key regions across America’s online food delivery market as it stands as a hub for the most successful start-ups to date. For instance, the top online delivery food platforms as per Orbis market research such as Domino’s, Grub Hub/Eat 24 , Pizza Hut, Papa John's International, Inc., Jimmy John's, POSTMATES INC, DoorDash, Square, Inc./Caviar/Seamless , UberEats, and Delivery.com are headquartered in U.S., providing this region an edge of presence in this market.