Owing to benefits such high ROI, low costs, ability to affiliates to earn money on product sales without creating own products, recurring revenue through subscription programs, brand awareness, better customer engagement, improved purchases, affiliate marketing is experiencing rapid adoption as opposed to traditional brick and mortar retail or traditional commission selling, thus fostering progress in global affiliate marketing platform market.

Covid-19 Impact & Market Status

The COVID-19 pandemic heavily impacted the global affiliate marketing platform market disrupting the distribution channels and offline retail businesses. However, for market fortification amidst pandemic and survive the downturn affiliate marketing platform businesses adapted flexibly, focused on boosting online purchasing activities, intensified marketing promotions of several companies including small and medium businesses on their marketing platforms. During this pandemic, to convince consumers to buy products and services, content creators have also become the potential sale partners of all businesses on social media platforms like Facebook, Youtube, Instagram or TikTok

This report on Global Affiliate Marketing Platform Market discusses affiliate marketing platform market world over highlighting the current state of affiliate marketing in the key continents and countries. The report provides pandemic impact on Global Affiliate Marketing Platform Market along with market forecasts, financial depths, and other segment specific information.

Unattached Affiliate Marketing Segment is to Gather Substantial Revenue

The Global Affiliate Marketing Platform Market is classified into unattached affiliate marketing, involved affiliate marketing, and related affiliate marketing on the basis of type. Among these, the unattached affiliate marketing segment secured the top-most position in terms of revenue in the Global Affiliate Marketing Platform Market and is poised for substantial growth in future. Unattached affiliate marketing incurs less cost and is feasible for low cost startups, low risk, commonly being used by bloggers, and both platforms and brans earn huge incomes due to pay-per-click mode.

Paid Search Engine Marketing Segment to Remain Atop

The Global Affiliate Marketing Platform Market is classified into organic search engine optimization (SEO), paid search engine marketing, email-marketing, content marketing, display advertising on the basis of Marketing Method. Among these, the paid search engine marketing segment held the largest market share in Global Affiliate Marketing Platform Market and has witnessed more demand due to factors such as automation, new Ad types entering the market, paid search marketing affords opportunity to businesses to advertise within the sponsored listings of a search engine. Furthermore, paid search engine marketing gives faster results, quick and easily manageable, increases brand awareness, boost traffic, and provides several other benefits.

Pay Per Click Search Engine to be The Most Attractive Segment

The Global Affiliate Marketing Platform Market is classified into pay per click search engine, price comparison websites, loyalty websites, cause related marketing websites, personal websites, shopping directories, others on the basis of Websites. Among these, the pay per click search engine secured the highest position in the Global Affiliate Marketing Platform Market in terms of revenue, market share, and CAGR. The key factors such as automation, artificial intelligence, video Ads, smart bidding, and voice search trends are shifting businesses to adopt pay per click search engine marketing.

E-commerce Websites is the Top Websites Using Affiliate Marketing Strategies

The Global Affiliate Marketing Platform Market is classified into e-commerce, coupon sites, gaming industry, payday loans industry, dating websites, novelty gift market, cashback websites on the basis of Industry.  Among these, e-commerce websites is the top websites using affiliate marketing strategies. The key factors growing online presence and online shopping exacerbated by the covid-19 pandemic have increased the market share of e-commerce website in the global affiliate marketing platform market.

Physical Products Segment Estimated to be the Highest in Forecast Period

The Global Affiliate Marketing Platform Market is compartmentalized into physical products, information products, and services on the basis of Product. Among these, the physical products segment estimated to hold the largest market revenue in global affiliate platform marketing because business promote physical products on some world popular platforms like Amazon and Walmart. These are some prominent affiliate marketing platform companies that have largest affiliate program in the world and where affiliate marketers earn huge additional revenue and businesses earn huge profit due to increased purchase.  

Fashion Category Affiliate Marketing Platform to Witness Upward Trend

The Global Affiliate Marketing Platform Market is classified into fashion, sports & outdoors, health/wellness, travel, home & garden, computer & electronics, business, entertainment, and others and others in the basis of Affiliate Category. Among these, the fashion category affiliate marketing platform generated highest revenue in recent years and one of the main reasons for the growth lies in shifting shopping preferences from offline to online platforms.

North American Region to Witness Huge Investments

North America is the most mature markets in the Global Affiliate Marketing Platform Market due to higher spending on affiliate programs and presence of prominent affiliate marketing platforms. North America is expected to witness even more growth in next few years. Other key reasons for growth of Affiliate Marketing Platform Market in North America is almost 80% of brands use affiliate marketing platforms for business expansion, businesses in countries like USA establish affiliate programs to enhance earnings, lot of products are sold through such platforms, and growth of n-house based affiliate programs.

The need for adopting modern marketing approaches as people spend more time online exacerbated by the current pandemic has accentuated the reliance on affiliate marketing.

Rapid adoption of affiliate marketing in industries such as fashion, sports & outdoors, health/wellness, travel, home & garden, computer & electronics, business, entertainment, and others are fostering remarkable progress in global affiliate marketing platform market.

Advantages such as revenue generation opportunity, reputation boost, additional traffic, improvement in customer base leading to more sales encourage further adoption of affiliate marketing platforms. As a result, forecasts reveal that global affiliate marketing platform market will reach nearly USD 57.99 billion by 2028 with an annual growth rate of 3.5% through the forecast span.

Affiliate marketing platform refers to referencing service or product upon publishing it on various digital platforms such as social media platforms. The publisher or the affiliate platform in return earns a commission on sale of the product or service every time someone makes a purchase. The unique characteristic of affiliate marketing platform is that it generates healthy income for both the brands and affiliates. The more sales is generated from the published ad the more money an affiliate marketing platform earns.

However, confusing HTML links, lack of technical know-how, poor-sales, lack of interesting content not driving customers to the brands, traffic challenges, conversion challenges, frauds, ROI challenge, non-reliable marketing systems and tools are some key hurdles likely to hamper the global affiliate marketing platform market.

Furthermore, factors such as rising online shopping, decline in traditional brick and mortar retail exacerbated by the covid-19 pandemic and small businesses investing more in online marketing are propelling the affiliate marketing platform market. Additionally, the upward trend of affiliate marketing platform market is witnessed due to successful conversion allowing consumers to easily access affiliate links through their portable devices like smartphones or tablets are anticipated to be growth opportunity to the global affiliate marketing platform market.

The major players in Global Affiliate Marketing Platform Market are ShareASale, Awin, Amazon Associates, Commission Junction, Rakuten Marketing, Avantage Affiliate Network, ClickBank, FlexOffers, Walmart Affiliates, and eBay Partner Network among others. These companies serve all the categories including fashion, sports & outdoors, health/wellness, travel, home & garden, computer & electronics, business, entertainment, and others.

Latest Innovations in the Global Affiliate Marketing Platform Market: a Snapshot

• On January, 2022, SoftSwiss-owned affiliate tracking platform Affilka signed agreement with VipSlot.club. VipSlot.club, the online casino will use Affilka affiliate marketing platform to launch its own affiliate program - Aff.House.
• In October 2021, world's most efficient consumer product platform Aterian launched DealMojo, the beta version of its affiliate marketing platform. Sellers on Amazon can directly connect with other influencers or marketers through DealMojo.

Affiliate Marketing Platform Market Scope

Key Segments of the Global Affiliate Marketing Platform Market

Type Overview, 2018-2028 (USD Billion)

• Unattached affiliate marketing
• Involved affiliate marketing
• Related affiliate marketing 

Marketing Method Overview, 2018-2028 (USD Billion)

• Organic search engine optimization (SEO)
• Paid search engine marketing
• Email-marketing
• Content marketing
• Display advertising

Websites Overview, 2018-2028 (USD Billion)

• Pay per click search engine
• Price comparison websites
• Loyalty websites
• Cause related marketing websites
• Personal websites
• Shopping directories
• Others

Industry Overview, 2018-2028 (USD Billion)

• Coupon sites
• Gaming industry
• Payday loans industry
• Dating websites
• Novelty gift market
• Cashback websites

Products Overview, 2018-2028 (USD Billion)

• Physical products
• Information products
• Services

Affiliate Category Overview, 2018-2028 (USD Billion)

• Fashion
• Sports & outdoors
• Health/wellness
• Travel
• Home & garden
• Computer & electronics
• Business
• Entertainment
• Others

Regional Overview, 2018-2028 (USD Billion)

North America

• U.S
• Canada

Europe

• Germany
• France
• UK
• Rest of Europe

Asia Pacific

• China
• India
• Japan
• Rest of Asia Pacific

South America

• Mexico
• Brazil
• Rest of South America

Middle East and South Africa